Online Reviews & Customer Service—A Matter of Perspective
Customer service is all about perspective, and online reviews don’t really matter. Lou Altman explains why
View ArticleDo You Really Know Your Customer?
Yes, you have customers. But do you really know them and what they need? Lou Altman talks about why truly knowing and understanding customers is essential to small business success.
View ArticleGearing Up for Small Business Saturday 2016
As this year's Small Business Saturday quickly approaches, American Express offers loads of free resources to help entrepreneurs get up to speed.
View ArticleYes, Small Business Owners Need to Blog
Blogging is a great tool to build your brand, and it's even more powerful when the small business owner wields the digital pen. Here's what you need to know about blogging for business.
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